When does it make sense to add personality to a post, and when does it not?
I believe the time to add personality to a post really depends on what you are posting about. If you are trying to market details to your customers adding a bit of personality such as your personal favorites can connect with buyers. This also includes supporting causes such as Breast Cancer walks, AIDS walk etc. Also, it depends on what type of business you are running. If you are an entertainer i.e YouTube personality, reality tv, etc I believe including your personality is important because that is your brand.
In comparison, companies such as Target, IBM, and Urban Outfitters post(s) containing personality is not as important or relevant to business. Though I do agree with the lecture notes "a company that doesn't distinct the personalities behind it, the corporate guidelines, and ideals are all that usually come through on a blog." So, adding a blog or creating a personality with your customers is what can really connect you with them. So in short, I really believe adding personality to a post depends on what you are trying to effectively communicate within that post, whom your audience is, and what type of company you are.
I definitely agree with you Cameron. I think it's very important for whoever is communicating to keep in mind the audience and how they intend to connect to them.
ReplyDeleteI agree the topic of the blog/post and the business goals will determine how personal you can be. If there is a product you are selling in which you can get more personal on how it was used and how it has affected someone. The more people will be inclined to learn more about it. If they see someone else demonstrating how it was effective for them on a personal level. Essentially that is what word of mouth advertising is all about. If you can create a blog that has that kind of appeal to consumers you will have a better chance of increasing your profits.
ReplyDeleteI would have to agree with you here Cameron...being personal is great as long as the audience you are writing to is the appropriate one. Thanks for your insight. Have a wonderful week.
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