After reading the lecture and text book assignment, write a blog post in
response to this assignment: Newsletters can be sent weekly, monthly,
quarterly, or even twice a year for certain businesses. With that in
mind, what information could your business use for a newsletter,
and how often would you send one? Write a list of content ideas you
think your customers would enjoy seeing and why.
I plan on sending out a Monthly email to my customers reminding them of new products in store based on their shopping preferences, happy birthday's to the animals, upcoming events, and sales that we are currently offering on products or services. This would include a Real Life Forum when signing up at our Hotel & Spa the customer would get an incentive for a free bag of treats for their dogs, or a % off of their next grooming session. I also think using the analytical tools offered by using an email marketing program would really increase the success of my monthly emails to customers.
Content Ideas: I believe all of these content ideas would work well for the monthly newsletter as well as components to our site. I think this would enable us to not only build relationships with our customers, but engage them as well by asking their feed back or response to questions, polls, etc.
Giveaways - Every customer wants to feel like they can win something.
Polls - Tell us how we are doing, or what your favorite breed is etc.
Contests- This includes submitting photos of your dogs Halloween costume, funny photo etc. Submitted Photos- Show us your animal! We will post in on our site.
Interviews- Interesting interviews with dog grooming experts, animal industry professionals.
Videos- Some behind the scenes of event set ups, funny doggie outtakes etc.
Humor- Funny photos or related content to animals.
Tips and Tricks- Pet allergy relief, digging remedies, etc.
Questions- What does your dog enjoy most about our Spa and Hotel?
I like the Halloween dog costume. I bet that would be a popular one, as well as the videos. Who hasn't spent a good hour watching funny pet videos on YouTube? This sounds like it would be an interesting read. You are a very conscientious marketer, Cameron. You seem to have a real good grasp on what works in advertising.
ReplyDeleteThese are great ideas Cameron! I like the humor section and videos. I think it is a great idea to have giveaways since this is something that most customers are typically interested in. Lastly, I love the incentive for signing up idea. Great work!
ReplyDeleteI love your business idea, it seems like a great one! and the content you listed seems perfect for you business type! I especially like the contest one!
ReplyDeletePets are so important to people. I am looking for information on various pets events, pet hotels, grooming places etc. here in North San Diego County to hand out to homeowners as a community service bulletin... and to put in my e-Newsletter. Your newsletter would be a benefit to all pet owners.
ReplyDelete