The business I plan to create is a Doggie Spa/Hotel business. Nowadays more than ever taking extra care of your pets and making sure they are well taken care of when you are away is vital. My Target Market is anyone with a dog and also I could associate my business with other places such as PetsMart. In this way, I would be able to market my business and theirs as well as local Pet stores/doggie washes. Future customers would be middle to upper income families, as well as singles whom do not have the time to find someone to watch their dog for a few days, and want their dog to be well taken care of. Psycho-graphically it would definitely be individuals whom expect great care of their dogs, and want the best for them. They would expect their dog to come back relaxed and revitalized to their fullest potential. As we all know, dogs can get stressed out very easily.
Sunday, September 29, 2013
Monday, September 16, 2013
Two websites I visit frequently
www.youtube.com
YouTube is definitely famous for its entertainment qualities. In between homework assignments, or whether I am alone or with my friends I spend time on here. I think the website is effective because of the range of volume it holds. Specific design principals that I enjoy are the channel listing categories on the left. On the main page it typically displays popular channels as well. It is easily navigated and the great thing about watching a video is the similar/recommended videos that are displayed on the right. So it is really easy to get lost going through videos (in a good way). The brand is also effective as the icon is like Television but for you, hence YouTube. I also enjoy the red design and white, creates a Target sort of vibe but these colors seem to be a popular choice. The entertainment qualities make me return consistently, and improvement would be to become less ad heavy.
www.tumblr.com
Tumblr is effective because of the entertainment qualities it holds as well. I think being able to develop your own personal blog gives you this creative space many people crave and enjoy. In a sense it becomes your own sort of diary/collage/notebook of ideas and photos you deeply enjoy. Specific design qualities are the ease of the dashboard. Following blogs and finding new ones is very manageable with the features they offer you. I rarely find ads as well which is really nice. I think the color contrast chosen works quite well too. The blue and white is pleasing to your eyes and creates a very calm feeling. I come back to the site because I enjoy viewing my friends blogs and seeing what they post. As well as discovering cool new photographs/ideas or pieces of inspiration. Improvement would be to make finding other friends with blogs easier using Social Media.
YouTube is definitely famous for its entertainment qualities. In between homework assignments, or whether I am alone or with my friends I spend time on here. I think the website is effective because of the range of volume it holds. Specific design principals that I enjoy are the channel listing categories on the left. On the main page it typically displays popular channels as well. It is easily navigated and the great thing about watching a video is the similar/recommended videos that are displayed on the right. So it is really easy to get lost going through videos (in a good way). The brand is also effective as the icon is like Television but for you, hence YouTube. I also enjoy the red design and white, creates a Target sort of vibe but these colors seem to be a popular choice. The entertainment qualities make me return consistently, and improvement would be to become less ad heavy.
www.tumblr.com
Tumblr is effective because of the entertainment qualities it holds as well. I think being able to develop your own personal blog gives you this creative space many people crave and enjoy. In a sense it becomes your own sort of diary/collage/notebook of ideas and photos you deeply enjoy. Specific design qualities are the ease of the dashboard. Following blogs and finding new ones is very manageable with the features they offer you. I rarely find ads as well which is really nice. I think the color contrast chosen works quite well too. The blue and white is pleasing to your eyes and creates a very calm feeling. I come back to the site because I enjoy viewing my friends blogs and seeing what they post. As well as discovering cool new photographs/ideas or pieces of inspiration. Improvement would be to make finding other friends with blogs easier using Social Media.
Aesthetics, Design & Branding
http://www.gforceracecars.com/
Upon entering the website you are greeted with a long list of News on the homepage. This tends to be a bit overwhelming and in my opinion a bit of a turn off. I think it would be better to have a News section instead of just giving you this long list of information. Also, according to the C.R.A.P.H.T.E.D. the alignment is centered which looks a bit unprofessional. I would recommend using a centered left alignment for the text. Under the 'Wheel's' selection you have to hand pick the wheel from the menu drop down list. (They also did this on the Tanks, Tires, Windows & Components etc) but not on other pages such as 'Tabs and Mounting.' I think this is a bit confusing and would be much easier for the viewer if it was on the same page instead of the drop down.
http://tectorch.com/
Where to start with this website....Overall I would honestly say the page tends to look like those fake/scam ads when you accidentally misspell a website in the address bar and it takes you there. It is a really confusing site, so I would change the main page to just something simple, maybe quotes and not the entire list of products. Secondly, the P = Proximity of the image on the homepage is too close to the text. I suggest adding breathing room to the image which would make it seem much more fluid. As far as branding goes, I would suggest they put the brand of the company on the main page instead of just the Favicon. In this way, consumers would get a greater sense of the company's image and next time they see the icon it could potentially draw up a memory of the store/products/employees.
http://apple.com
As far as branding goes, I think we all know the Apple icon. Which is one, the purpose of an icon and two, becomes a face for the company. Whether you enjoy Apple products or not, they are highly successful at branding. This can be seen as the Favicon on the Apple hyperlink (which links you back to the home page) and displayed on their Apples products. In regards to design and color of Apple, or the aesthetics we clearly see Apple as a very refined, sharp design, industrial material product. This modern appeal is attractive to young buyers, and older buyers (Who may be trying to be young!) (I'm kidding) but it is appealing to all demographics. So, the website in my opinion is very effective at communicating a bold, sleek, and professional design to the viewer. Easily navigated and you are not bombarded with heavy monotonous amounts of text.
http://www.toyota.com/
Branding is probably one of the most important pieces in the field of automobiles. So many available car manufacturers they need to have a brand that stands out from others. I think Toyota's brand is really present on the site such as the Favicon and the many cars featured in the slideshow gallery on the main page. In regards to aesthetics, the design and color of the website, I believe the red and gray works really well. The grey would represent the color of the Toyota Icon and red is for a good contrast color. This website to me is less impressive than Apple's because there is more volume on the page, but I think pushes the products more than Apple does. Overall, it gives off a very informative, pleasing, and interesting website design.
Upon entering the website you are greeted with a long list of News on the homepage. This tends to be a bit overwhelming and in my opinion a bit of a turn off. I think it would be better to have a News section instead of just giving you this long list of information. Also, according to the C.R.A.P.H.T.E.D. the alignment is centered which looks a bit unprofessional. I would recommend using a centered left alignment for the text. Under the 'Wheel's' selection you have to hand pick the wheel from the menu drop down list. (They also did this on the Tanks, Tires, Windows & Components etc) but not on other pages such as 'Tabs and Mounting.' I think this is a bit confusing and would be much easier for the viewer if it was on the same page instead of the drop down.
http://tectorch.com/
Where to start with this website....Overall I would honestly say the page tends to look like those fake/scam ads when you accidentally misspell a website in the address bar and it takes you there. It is a really confusing site, so I would change the main page to just something simple, maybe quotes and not the entire list of products. Secondly, the P = Proximity of the image on the homepage is too close to the text. I suggest adding breathing room to the image which would make it seem much more fluid. As far as branding goes, I would suggest they put the brand of the company on the main page instead of just the Favicon. In this way, consumers would get a greater sense of the company's image and next time they see the icon it could potentially draw up a memory of the store/products/employees.
http://apple.com
As far as branding goes, I think we all know the Apple icon. Which is one, the purpose of an icon and two, becomes a face for the company. Whether you enjoy Apple products or not, they are highly successful at branding. This can be seen as the Favicon on the Apple hyperlink (which links you back to the home page) and displayed on their Apples products. In regards to design and color of Apple, or the aesthetics we clearly see Apple as a very refined, sharp design, industrial material product. This modern appeal is attractive to young buyers, and older buyers (Who may be trying to be young!) (I'm kidding) but it is appealing to all demographics. So, the website in my opinion is very effective at communicating a bold, sleek, and professional design to the viewer. Easily navigated and you are not bombarded with heavy monotonous amounts of text.
http://www.toyota.com/
Branding is probably one of the most important pieces in the field of automobiles. So many available car manufacturers they need to have a brand that stands out from others. I think Toyota's brand is really present on the site such as the Favicon and the many cars featured in the slideshow gallery on the main page. In regards to aesthetics, the design and color of the website, I believe the red and gray works really well. The grey would represent the color of the Toyota Icon and red is for a good contrast color. This website to me is less impressive than Apple's because there is more volume on the page, but I think pushes the products more than Apple does. Overall, it gives off a very informative, pleasing, and interesting website design.
Monday, September 9, 2013
Five Examples of Business Websites and Social Media they are using
1. http://www.gamestop.com/
At the bottom of the page, Facebook, Twitter, and YouTube.
2. http://www.urbanoutfitters.com/urban/index.jsp
At the bottom of the page, Pinterest, Facebook, Twitter, Tumblr, Vimeo, YouTube, Spotify.
3. http://www.gucci.com/us/home
At the bottom of the page, iTunes (app), Facebook, Twitter, YouTube, Pinterest, Google+, Instagram.
4. http://www.bentleymotors.com/
At the bottom right of the page, Twitter, Facebook, YouTube.
5. http://sdice.com/
At the top right of the page, Facebook, YouTube, Pinterest, Twitter, Foursquare, WordPress.
I would like to point out that ALL of the websites listed above have a Facebook, Twitter, and YouTube. I was actually shocked that all of the websites had a YouTube that is one I did not suspect. I think the most random would be Urban Outfitter's Spotify.
At the bottom of the page, Facebook, Twitter, and YouTube.
2. http://www.urbanoutfitters.com/urban/index.jsp
At the bottom of the page, Pinterest, Facebook, Twitter, Tumblr, Vimeo, YouTube, Spotify.
3. http://www.gucci.com/us/home
At the bottom of the page, iTunes (app), Facebook, Twitter, YouTube, Pinterest, Google+, Instagram.
4. http://www.bentleymotors.com/
At the bottom right of the page, Twitter, Facebook, YouTube.
5. http://sdice.com/
At the top right of the page, Facebook, YouTube, Pinterest, Twitter, Foursquare, WordPress.
I would like to point out that ALL of the websites listed above have a Facebook, Twitter, and YouTube. I was actually shocked that all of the websites had a YouTube that is one I did not suspect. I think the most random would be Urban Outfitter's Spotify.
Communicating with a business
Have
you ever experienced difficulty communicating with a business? Would
social media have made it easier to get noticed or get your problem
solved? If not, have you ever had a positive experience communicating
with a business through social media?
Write 150 words or more describing what made your experience negative or positive.
On many occasions I have found communicating with businesses difficult. I feel on many circumstances businesses tend to be out of reach or have shifted their customer service outside the USA. This typically makes getting anything done with the business much more difficult and time consuming. Honestly, no I do not think social media would make it easier to get problems solved. On sites such as Facebook, Twitter, Instagram etc very rarely does the business actually come back and answer your questions or concerns because if they did they would have to reply to xyz amount of people. I cannot say that I have, I never really try and reach out to businesses via social media I would rather just call their number directly to get my problem solved. Also, without having a problem even so communicating with social media I often feel is like talking to a ghost. Though, they may consider your suggestions/comments/concerns, you never really see direct feedback to you personally. H
Write 150 words or more describing what made your experience negative or positive.
On many occasions I have found communicating with businesses difficult. I feel on many circumstances businesses tend to be out of reach or have shifted their customer service outside the USA. This typically makes getting anything done with the business much more difficult and time consuming. Honestly, no I do not think social media would make it easier to get problems solved. On sites such as Facebook, Twitter, Instagram etc very rarely does the business actually come back and answer your questions or concerns because if they did they would have to reply to xyz amount of people. I cannot say that I have, I never really try and reach out to businesses via social media I would rather just call their number directly to get my problem solved. Also, without having a problem even so communicating with social media I often feel is like talking to a ghost. Though, they may consider your suggestions/comments/concerns, you never really see direct feedback to you personally. H
Tuesday, September 3, 2013
Social Media Platforms
While, I think this question can be a bit subjective, in my opinion most social media platforms can be used for both personal and business. Though I do think some weigh more heavily on one side of the fence than others. In such, Tumblr is a blogging website that is more reliant on reblogging photos than getting out information about your business. A stark contrast to this would be LinkedIn which is strictly about business connections. Instagram I would say a mix between the two because there is a lot of personal and business found within this app. I typically see more celebrities/figures use this app rather than businesses. When you look at the most followers on Instagram it is Kim Kardashian and Justin Bieber. Interesting thought eh? Facebook I would also say is split between the two, in regards to that platform it seems to work well for both personal use and business. I can guarantee almost every mainstream business you can think of has a Facebook page. I think Vine, the video app it definitely more for personal use. I have seen some business promotion on there using stop animation videos to promote their projects, but I think it is certainly more prescribed for personal use. I will also say Twitter is more for personal use rather than business. I think a lot of business do have a Twitter but more likely than not, Facebook has definitely more likes/followers/commentors/traffic than their twitter feed.
Which social media platforms seem geared towards personal use and which ones seem to work better for business.
Which social media platforms seem geared towards personal use and which ones seem to work better for business.
Template
I chose to use this template because I felt it was a very simple design. I think if I had chosen something more dynamic or complex it would take away from the blog itself and the words that I write. I also felt since it is a blog, it can be more relaxed than if it was a personal website etc. I enjoy the template's font size, style, and the overall layout and design of this blog. When I first started to figure out what I wanted, I searched through the available blog templates (I am sure there are more online to be downloaded) but wanted to stick with this one. I enjoy the design very much so! I like where the 'about me' section is located and enjoy the background image. I think it is very simple, and the blurred image creates a sort of nostalgic feel. Overall, I am very pleased with the template and design.
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