Wrapping Things Up & Looking Ahead

 My view of social media has changed dramatically. Before taking this class my only experience with social media was from social interaction, connecting with friends, and just mindless chatter. I never looked at these websites from a business standpoint or how I could utilize and integrate each site into my own social media marketing campaign. I learned the most through Facebook, using a business page, analytics etc. This was probably my most favorite one to experiment with because I have never had a business page before.  Not only have I grown with Facebook, but Twitter, blogging, Constant Contact and looking at these sites differently as a way of business. Nowadays there is almost no business whom does not have a social media page. As our world is constantly growing not only in population, but technology and the ways to promote oneself and others a surge of social media integration has been produced. I think what I will take away from this class the most is the value of social media for business purposes and not purely a social based site(s). Also, what sites work best for what type of business you are trying to promote. Thank you class, Claudia and Tracy. 

Creating Your Strategy

For Jay's Pet Spa and Hotel I think I will spend roughly around three and a half hours a week on various social media websites. Some interesting points from the lecture and I plan on using will be a communal social media account, Google calendar, and Google Drive. As far as Social Media tools I plan to use will be Facebook, Twitter, Yelp, and Instagram. I decided to chose these tools because I feel they are the most beneficial in regards to my business's social media growth. I will be able to directly connect with users through all platforms and be able to share photos, and other important information on these sites. I plan on doing a contest with a hashtag through Intagram and Twitter, share future and upcoming events with consumers on Facebook, and respond to consumers on Yelp. Now all four of these strategies will be intermixed so I plan to spend a good amount of time on each platform. In the photo below is the month of content I have planned out spanned across various social media websites. Subject to change.  I believe this will help keep my business active, and the growth will be promising. To ensure constant communication with the consumer I have posted Facebook and Twitter status updates twice a week. Deals of the week will be published on Facebook and other social media websites (links to deals) and the instagram photos will provide a visual platform. I plan on adding a Christmas Contest for my followers on Instagram and Twitter which will increase the amount of followers connecting to me through those social media sites. A special 40% off deal on my website during the week of December 9th-15th to celebrate the holidays. I will be actively engaging with consumers on Yelp, though I am sure it will notify me updates and I plan on checking it just to see how everything is going. Lastly, I have a special on Instagram, Twitter, and Facebook postings to celebrate the holidays and will offer a coupon to my store as a thank you to my consumers.

Salmon = Yelp
Green = Twitter/Instagram contest
Yellow = Instagram
Teal = Facebook/Twitter Status sync
Blue = Facebook Deals of the Week
Red = 40% off Deal of the Week (Christmas Special)

Week 14 Blog Responses

Kyle Donnelly
Acero Manuel
Jeli Wilson
John Sjursen 

More Social Strategy

I believe the best type of Social Media for Jay's Pet Hotel & Spa would be Yelp! Yelp provides consumers with the ability to see where I am located, my phone number and other basic information. It even links to my website and offers consumers to write reviews about my company, thus feeling more connected to whether using my business is a good idea or not. Another important website would be Facebook; while I believe it is not a vital as Yelp because I am a smaller business, however I think it still provides more social interaction with consumers in which they would not receive on Yelp. I enjoyed using Facebook the most because of the interaction with my classmates was exciting, inviting, and made me want to come back to using the site. The social media that will work best on a daily use pattern would be Twitter or Facebook. The fact that you are able to sync status updates together really makes them almost become one social media site. Another daily social media site I would consider using would be Instagram, being able to share my content with consumers is really fun, and I actually posted a photo on Instagram for my business and received 28 likes! I think you can use Facebook on a much less frequent time schedule because you have the ability to post future content, which I found really interesting! I never knew you were able to do this.

FaceBook Analytics (Optimizing Yourself and the Company)

Well, after about a week checking my Facebook Analytics page it was exciting! I was surprised at the amount of content fellow Facebook Friends were commenting on and it was interesting to see what they found, most interesting. My most liked/commented photo was my Dog Humor "Today has been ruff" picture which I assumed would get the most likes, because everyone enjoys comedy. I also received a video comment from HTD Enterprises (Shout out~!) which I thought was really fun. My most interactive day with consumers was on Saturday November 29th. So overall, it seems people are really enjoying my Facebook Page and the responses I am receiving using the Facebook Analytics page has really helped me. I now understand what I need to concentrate on, or where I need to focus i.e what works and what doesn't work. Insightful!